In our opinion, Google Display Network works best for retargeting campaigns to specific, engaged users that are likely to convert. However, we always test a few campaign settings that allow you to pay only for predefined conversions. We know that display advertising in Google environment is very often unprofitable – our job is to make sure your money is well spent.
Similarly to Display Ads, YouTube video advertising is very often thought to be ineffective and unprofitable. However, in Web2Business we have learnt certain strategies that will help your business thrive on YouTube. To make campaigns more effective, we use external apps and platforms which help us reach YouTube users with your offer at the time they are looking for closely related content. We can help you create engaging video ads which utilize the tricks of capturing user attention.