Programmatic

Programmatic

Web-2-Business uses Adform DSP for campaign execution. Thanks to private deals with publishers, we are able to show your ads on ad slots that are not available to most advertisers. If you want to run an effective reach campaign that will maximize your brand exposure – Web-2-Business will deliver.

How does it work?

First impression

We reach a target user desktop device with a Video ad on a publishers main page
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First retargeting

We retarget his device with a Display creative that reminds him of the offer

Cross-device impression

In order to diversify the brand exposure we use a cross-device technology and reach the same user on his mobile phone and display him an interactive, rich media ad called 3D Box.
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Landing page visit

User visits the website and spends few minutes consuming your business offer. To make sure that he is an engaged user we also track the percentage of the website he scrolled.

Conversion

We retarget those engaged user for next 7 days with dedicated Bottom of The Funnel creatives that focus on conversion – if they visit your website during that time, we most probably will have a lead or sale!
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